The Tasting Class adds WSET Spirits to their Suite of Beverage Qualifications
By Lindsay Trivers
November, 26 2019
Yesterday Caterer Middle East broke the news of the arrival of WSET Spirit qualifications for both consumers and trade to the Middle East. This was a big day for The Tasting Class and for the growing number of consumers and trade wanting to enhance their palates or harness their passion.
If you work in the beverage trade, there’s no better way to enhance your CV, establish your credibility and develop a deeper understanding of your craft. In the 2018/2019 academic year a total of 108,557 candidates took a WSET qualification in 75 countries, so they are truly considered as the global standard in beverage education. What is more, they are regulated by the UK government (Ofqual) so students really can trust they are getting the best quality international education.
For consumers, it’s a chance to gain a deeper knowledge of spirits and the laws around them. Enthusiasts will learn how to assess quality and style, while also developing an ability to recognize the good from the not so good. Great skills to have at a restaurant or bar, or when looking for the next retail purchase. Plus, students get to sample a number of styles all side by side, in one day.
All course info can be found here. The first Level 1 beginner course is on Friday, 24 January, 2020 from 10 AM to 6 PM and registration closes on January 8. The cost is AED1,680.
The Level 2 intermediate course runs three consecutive Saturdays – May 2, 9 and 16, 2020 from 10AM to 6PM. Registration closes on May and the cost is AED3,675.
Both courses are inclusive of all beverage samples, lunch and snacks, full-day lesson with a qualified educator, learning materials, exam, courier fees within the UAE.
The Tasting Class is on a mission to elevate the alcohol experience in the UAE and wider Middle East region. And that’s why expanding the WSET offering here is a good thing. Better qualified, more knowledgeable employees create superior F&B experiences for the people who live here and the tourists that visit the UAE. Harvard Business Review notes that training alone can improve performance by 22%. This in turn leads to trust and customer loyalty/retention, improves the ability to apply suggestive selling techniques, and generates employee loyalty, team building and productivity. And a stronger beverage proposition leads to a more well-rounded F&B offering, and that’s just good business.
As with our WSET wine qualifications, we’ll offer both public and private courses. We’ll also be able to accommodate large, private groups at either their venue or ours.
Email us at cheers@ thetastingclass.com if you’d like more info or to sign up for one of our courses.
