White Claw: What’s the Hype, and Where Can You Get It?

White Claw hard seltzer has become a cultural phenomenon, especially in the United States, where it has led the charge in the booming hard seltzer category. This low-calorie, refreshing alcoholic beverage pioneered a new way to drink, and its rapid rise in popularity shows no signs of slowing. Let’s dive into how White Claw became a household name, why people love it, and where you can get your hands on it in the UAE.

Launched in 2016, White Claw tapped into a growing demand for lighter, low-calorie alcoholic drinks that appealed to health-conscious consumers. It was the first hard seltzer brand to become a sensation, achieving over 50% of the U.S. hard seltzer market share within just a few years. By 2019, the company reported skyrocketing sales, with White Claw production struggling to keep up with demand during the so-called “White Claw Summer” that year.

White Claw comes in a range of flavours includeing Black Cherry, Mango, and Lime. Yet, White Claw’s appeal goes beyond its great taste. Here are a few reasons why people reach for it:
– Low-Calorie, Low-Sugar: Each can of White Claw contains about 100 calories and 2 grams of sugar, significantly lower than many alcoholic drinks, making it a popular choice for those watching their intake.
– Gluten-Free: White Claw is gluten-free, catering to those with gluten sensitivities or anyone looking to cut gluten from their diet.
– Sessionable ABV: At 5% alcohol by volume, White Claw offers a balanced buzz without the heaviness of higher ABV drinks, making it a session-friendly option.
– Convenience: Its canned packaging makes it ideal for bringing to BYO backyard BBQs, sipping at festivals, or days by the pool. Unlike glass bottles, the cans are light and easy to transport, and they offer a great alternative to traditional beers or sugary drinks.

While White Claw has yet to fully saturate the global market, it’s made its way to the United Arab Emirates, available exclusively at The Bottle Store. They have several locations across Abu Dhabi, the closest spot to Dubai is the Al Ghadeer store. So if you’re in the UAE and want to experience the White Claw craze for yourself, head to The Bottle Store to pick up a pack and see what all the hype is about.